2013-12-02

November 30 and December 01-02, 2013 EPSAYA public union organized the training courses within the project of “Public support to forming of corporate social responsibility policy” with the financial support (3595 AZN) of the Ministry of Youth and Sport of the Republic of Azerbaijan for the 25 young participants from the 13 different regions of the Azerbaijan Republic – Astara, Barda, Bilasuvar, Jalilabad, Ismayilly, Lerik, Lankaran, Masally, Mingachevir, Siyazan, Sumgait, Shaki and Yevlakh in AB Qala Hotel, Lankaran city. There were 16 men and 9 women youth in the training courses. It should be noted that before the training courses 40 young applicants (26 men and 14 women) from 15 different regions of the Azerbaijan Republic (Astara, Baku, Barda, Bilasuvar, Jalilabad, Dashkasan, Ismayilli, Lerik, Lankaran, Masally, Mingachevir, Siyazan, Sumgait, Shaki and Yevlakh) have applied to the organization for the participation in the training courses. Besides the staff and participants a lot of guests and experts – Mr. Nazim Valiyev, Deputy Director of Lankaran city Youth and Sport Department; Mr. Eldaniz Karimov, Head of the sector of taxpayer service of Regional Tax Office No. 6; Mr. Rufat Asgarov, Director of the Lankaran branch of the Bank Standard CB; Mr. Kamal Eminov, Senior specialist of marketing department of Access Bank; Mr. Rufat Aliyev, Leading expert on international standards of Sumgait Technologies Park and Mr. Ahad Kazimov, National expert on CSR have participated in the training courses, too. During the training courses the staff and the participants discussed a lot of themes related to corporate social responsibility (CSR) – “Corporate social responsibility (CSR) session: The concept of CSR, the CSR policy and its formation, the social policy on CSR, CSR and sustainable development, CSR - in the context of local and international experience, business CSR - Charity, CSR group of companies - access to local companies, and Career opportunities in CSR, the role and place of young people in the formation CSR, NGOs, institutions and their functions in the development of CSR, CSR - based projects - proposal writing and management, CSR in cooperation with government agencies, CSR in cooperation with private sector, CSR in cooperation with NGOs, CSR in cooperation with communities, CSR in cooperation with Mass Media; Corporate social responsibility (CSR) communication session: How communication works, Active listening and response skills, The ability to see other points of view, Management of meditation and intuition, To define strong aspects, How others see you, Understanding body language, Mimicries and gestures, Increasing of self-confidence, Difficult people and difficult situations, Conflict Resolution, Intergenerational communication with community; Corporate social responsibility (CSR) advocacy session: Advocacy - the concept of advocacy, the goals and objectives of advocacy, the sequence of stages of the advocacy campaign, the importance of a systematic approach to advocacy, Information provision, enlightenment and propaganda, Public Relations (PR), Community - level advocacy, Community mobilization, Social partnership, the concept of the issue and the problem in advocacy campaign, the selection of the issue and formulation of the problem, the selection criteria of the problem for advocacy campaign, methods of the information collection for the advocacy campaign, the main strategy of advocacy, the concept of the strategy and tactics, Advocacy campaign goals: short-term goals, long term goals, Advocacy through legislation, Advocacy through courts, Advocacy through supporting the expansion, Advocacy through media; Corporate Social Responsibility (CSR) message preparation session: the form of the message and delivery methods, Criteria of an effective message, Using brain-storming techniques”. During the training courses the staff used different training methods like interactive group discussions, debates, simulations, presentations, focus group discussions, role-playing games as well as watching to the different social videos related to the topics throughout the entire session. The staff also discussed the future activities of the project, especially organizing of the press conference about the project achievements, results and conclusion with the participants on December 18, 2013 in Lankaran. In the end of the training courses the participants and the staff, as well as the guests and experts gave their views on the project and thanked to the donor – the Ministry of Youth and Sport of the Republic of Azerbaijan for implementing such kind of actual project for the youth.